Rephrasing business strategy
What is the connection between business and corporate strategies?
What is the connection between business and corporate strategies?
Part 1
Visit the websites of the following three firms to get a better grasp of their activities:
McDonald’s
H&M
Mos chino
Now, read the following short article about the opening of a different type of McDonald’s restaurant in
Tokyo:
‘McDonald’s goes high-end in Tokyo with sit-down pop-up’ (Kim, 2015)
Then, watch at this video on the collaboration between Moschino and H&M:
Part 2
Video 17.2 H&Moschino
Visit the websites of the following three firms to get a better grasp of their activities:
McDonald’s
H&M
Mos chino
Now, read the following short article about the opening of a different type of McDonald’s restaurant in
Tokyo:
‘McDonald’s goes high-end in Tokyo with sit-down pop-up’ (Kim, 2015)
Then, watch at this video on the collaboration between Moschino and H&M:
Part 2
Video 17.2 H&Moschino
Take some time to reflect on the following questions and look again at the materials provided in Part 1.
Answer the questions.
1. Why do you think that these firms have decided to carry out these initiatives to redefine their business strategies?
2. Does this affect the vertical scope of their operations? If so, how?
3. Does this affect the product scope of their operations? If so, how?
Discussion
4. Does this affect the international scope of their operations? If so, how?
