Provide a brief description of the current situations relevant to your innovation: what it is currently; how does it affect the organization; who are the users; what are the issues with it; etc. Three paragraphs
Briefly discuss your plan to implement and market your innovation. Should be one paragraph
Discuss why this innovation is useful and important. Two paragraphs
Add a Conclusion
Provide a conclusion, which summarizes your concept, the justifications and why someone should invest or purchase this application form you. Three paragraphs