Imagine that you are setting up a small business in London (in any sector). You have some funds, but you need another £20,000. Your local Entrepreneurs’ Network has just announced a Dragon’s Den type of competition. They are requiring that participants develop a business model for their new small
business venture using the Business Model Canvas (i.e. a strategic management template used for
developing new business models and documenting existing ones) and that they submit their business
plans in a form of a 10-minute pre-recorded presentation (audio or video with accompanying PPT file).
Participants who produce the most thorough and convincing business plan presentations will receive
grants from the Entrepreneurs’ Network.
Recommended structure
You should include the following main sections in your presentation:
a. Executive summary
This is your elevator pitch. It may include company background, market opportunity and risks,
management overviews, competitive advantages, and financial highlights.
1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades
rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each
assessment that you undertake will be assessed using the common grading system. Information about the grading
system can be found in your Student Handbook, Section 13.
