Executive Summary
The Executive Summary is your primary selling section of the business plan. It should be clear, concise and compelling. Within 1 to 2 pages, the reader should be interested, engaged and well-informed about your business model, your requirements, and expectations.
What is the full legal name of your organization?
Describe your business idea using Table 1.1 to guide the coverage of pertinent topics. Select them according to whether you are planning a start-up, purchasing an existing business, securing a franchise, or licensing technology. If you are expanding a firm, you can follow the guidelines which fit best.
