4.0 Opportunity Analysis and Research
Describe your target customers along as many dimensions as you have defined (demographic, geographic, needs, trends, and decision-making processes).
Describe the research methods you used to develop this section (surveys, focus groups, general research, & statistical research).
4.1 Industry Analysis (Remember to cite your sources and give references in APA format.)
What is the industry/industries within which your organization operates? (include NAICS codes, if applicable)
What factors influence the demand for your product/services?
What factors influence the supply of your product/services?
How large is your total industry (historic, current & projected size)?
What are the current and anticipated trends in the industry?
What are the major customer groups for the industry (consumers, government, businesses)? Describe these in detail.
How large is your target market? (Number of customers, size of purchases, frequency of purchases, trends–Quantify!) Describe the entire potential market and the portion you will target.
