Macroenvironmental Forces
Do you believe that the company you selected would be successful in China? Why or Why not? (2 marks)
Name and discuss 3 different macroenvironmental forces to support your answer. Research and incorporate external references (e.g., articles, journals, etc.) to validate your answers for each of the 3 selected macroenvironmental forces.
(6 marks)
Winning Value Propositions
Refer to Module 2, which summarizes possible Value Propositions. Which one of the 5 “Winning Value Propositions” best fits the company you selected? Why? Support your answer with examples applied by the company you selected. (4 marks)
