New Product Introduction
The following companies are known for their strong ability to introduce new products
quickly. Go to the websites for the firms below and
1– Identify and describe the new products that are being offered to the public.
2– Determine whether the new product(s) fall into the category of (a) incremental or
derivative, (b) next generation or platform, (c) breakthrough or radical.
3– Explain and justify your choice.
Nestle
Tesla
Amazon
