Using Porter’s Generic Strategies, analyse the competitive strategy employed by Unilever. Support your analysis with evidence from the Unilever case study.

Management by Geoffrey

Unilever

1. Using Porter’s Generic Strategies, analyse the competitive strategy employed by Unilever. Support your analysis with evidence from the Unilever case study. (40%)

2. Using the Ansoff’s matrix, analyse the direction of growth that Unilever has undertaken to grow their business. Provide recommendations for Unilever’s future growth. (40%)

Mark allocated for the presentation of analysis, use of case evidence and conclusions. (20%)