1.Write your article by piecing together the six bits of expertise, as well as an introduction that says something along the lines of ask an expert in the field their thoughts on [Social Media Marketing] and here’s what they said.” (Something like this, but not necessarily this.)
2.Write a concluding two paragraphs that summarizes and synthesizes. This is your chance to show your wisdom and knowledge and how you can be the person who ties everything together for your readers. Add something new if you feel it’s appropriate. Remember, YOU are an expert in this area as well. Your conclusion can include a story from industry, an experience you had, your thoughts on how several of the ideas tie together even if at first, they seem opposed, etc.
