Create the actual postcard you recommend sending to prospects based on the
promotion strategy described above. You may create the postcard in any format you
desire, but it must be submitted with the rest of the project as part of the final report. In
this phase, you will need to address the following:
i. The size of the postcard.
ii. The message you will use on the front and on the back.
iii. Images you choose to use. (You can use images from big stock photo.com for
example and use the “download preview” to show the image(s) you plan to use
without making any purchases.)
iv. The call to action. What do you want people to do? Call for details? Go to a
website to sign up as a member? Send an email? Attend a special
