Visit Red Pepper (https://redpepper.land/work/creating-awareness-happiness-with-a-new-brand-identity/).
Click around the site and find out what Red pepper offers its clients. What do they do and why do they exist? After you summarize what they do, click on the “work” tab and choose one of Red pepper’s clients (Verizon, Urbane, Nashville General Hospital, Cracker Barrel, Slack, etc).
How did Red pepper create brand equity for the company you selected? Do you think the strategy Red pepper employed for your chosen company will work? Why or why not?
The paper should include the following: introduction, discussion of the latest trends related to the topic, discussion of the relevance or importance of the topic to marketing, and conclusion.
