What is the impact of product-market categories on firm organization and strategy?

It should be in the field of “Strategy”:
Competitive strategy in platform markets, M&A and diversification, innovation strategy , international business, strategic alliances, social categories and market structure.
1. How to compete in platform markets?
2. When does corporate diversification create value?
3. What is the impact of product-market categories on firm organization and strategy?
4. How/when do firms profit from innovation?
5. How to design the strategy of a multinational company?
6. How do firms benefit strategically from interfirm collaborations (alliances, M&A)?