Principles of Marketing – Marketing Plan Part 2
MY BRAND: H&M WOMEN’S CLOTHING LINE
TARGET MARGET: SINGLE WOMEN IN THEIR 20s
This is a continuation from your last paper (therefore the same industry, brand/company/ and target audience). In this paper you are taking deeper dive into the following areas/sections:
* Market / Target Audience Analysis – This section is also RESEARCH based and should be everything you wanted to know about your target market, including the 5 areas that define a target audience, which we discussed in class… demographics, geographics, psychographics, media habits, and usage. More specifically…
* Target Market
*Segment the market down further
*Must show market potential – The is research based – For ex. How many college students who live in dorms in southeast Florida are there?
*5 areas that define a target – Research and stats for all sections
*Demographics
*Geographics
*Psychographics
*Media Habits
*Buying Behavior
*Create a faux file to be used during your presentation
* Marketing Mix Strategy – Product/Brand Strategy, Product/Brand Positioning, Points of Difference
*Product/Brand Strategy – product line extension, product line, item, and mix, depth and width
*Product/Brand Positioning – what do you want to be known for… what do you want your consumers to think of when it comes to your product
*Points of Difference – how different from the rivals and competition… what consumer problem are you solving… competitive advantage
This should be set up in bullet form in order as shown above
