How can influencer endorsement affect consumers decision making process through social media marketing
7,500 words
Detailed review of existing published research
NOT an explanation/description of a topic and NOT a persuasive argument – you are not writing an essay!
Analysis of existing research – establishing the evidence base!
YOU ARE NOT PERMITTED TO DO A CASE STUDY ANALYSIS
Demonstrate your analytical abilities
Demonstrate your ability to organize, synthesise and categorise large amounts of literature – published research Improve your employability prospects
