Will the development of a project solve that problem? What are the specific goals of the project?

The Conceptualization Phase
This can also be referred to as the ‘Initiation Phase’ and is the starting point of any project or idea.
For the Conceptualization Phase to begin, a strategic need for the project or service must be recognized by upper management.
Ask yourself the following questions during Conceptualization
• What is the problem?

• Will the development of a project solve that problem?

• What are the specific goals of the project?

• Do we have enough resources to create and support the project?
The Conceptualization Phase typically involves

• Creation of the statement of work (SOW).

• Presenting the business case.

• Creation of a business contract.