Decision–maker bias Gene Horita was choosing a major in his sophomore year. He
enjoyed the accounting classes at his university, but also found the information
systems classes to be interesting. Gene’s father is a public accountant and has been
pressuring Gene to choose an accounting major. Gene always resented the fact that his father was not home very much during income tax season and was unable to go to most sporting events in which Gene participated in high school. Gene is uncertain whether he would want that lifestyle in the future when he has a family. He is leaning toward information systems as a major because he thinks he can get a job with more regular working hours with this major.
• B. How could Gene recognize and control for his biases?
