Briefly describe the company’s industry, markets, products, and specific lines of business.

Accounting by Geoffrey

Adidas

 

https://report.adidas-group.com/2022/en/at-a-glance/purpose-mission-attitude.html

 

Company Background and Strategy

Briefly describe the company’s industry, markets, products, and specific lines of business. Discuss its strategy for success and, most importantly, the sustainability of profits generated by the strategy.  Refer especially to business description and risk factors of your company’s most recent 10-K (MD & A Analysis).  You may also use information from the company website.

 

Notes to the Financial Statements

Discuss key aspects of the information provided in the company Notes to the Financial Statements. Address the following three areas:

 

  • Significant Accounting Policies
  • Contingent Liabilities (if any)
  • Other specific notes that stick out as interesting or potentially significant to the business and/or important to investors such as M&A, R&D, business reorganizations, etc.

 

Discuss how this information is helpful for assessing the financial health of the company.