Global Marketing Environment Analysis: Cryptocurrency in El Salvador
Assume you are Global Marketing Managers assessing a potential global market. Use a current event (Cryptocurrency in El Salvador: First country to recognize crypto as a legal tender) within a foreign market. Fully analyze the global marketing environment to determine recommended marketing action.
Talk about the Environmental Factors & Insight/Recommendation
Analyzing data involves examining information you’ve collected in ways that reveal trends, insights, relationships, patterns, etc.
- Summarize: clear; include strong supporting details such as the who, what, where, when, why or how questions (What it means, Why it matters, How it’s important)
- Appropriate business source(s)— refer to recommended sources (Appendix C).
- Insight: provides professional thoughts, insights, recommendations
