Write and discuss Why LUX decided to expand and build in Maldives to include the BEFORE Maldives story, Inside BEFORE discussions, you will speak about the role of CSR driving the decision making process. With the company reason for building in Maldives and that analysis and evaluation. Why is market entry strategy so critical to the successful global expansion of hospitality development? It could be the maritime belt since they have other resorts in China and Marituius.