Welch’s techniques for formulating
1 Identify the three principles underlying strategic
positioning.
2 Outline the five steps in the strategic–management
process.
3 Explain how an organization assesses the competitive
landscape.
4 Explain the three methods of corporate–level strategy.
5 Discuss Porter’s and Welch’s techniques for formulating
a business–level strategy.
6 Describe how to create, execute, and control a
functional–level strategy.
7 Describe how to enhance your strategic thinking.
