Complete the discussion question.
The goal of marketing managers is to study market facts, industry tendencies, and consumption behaviors so that organizations can produce goods and services that create real value for consumers. Research any of the following innovation sectors:
- Aerospace, aircraft, and drones
- Games, apps, and social media
- Green technology
- Biotechnology, drugs, and genetics
- Nanotechnology
In your response, address the following:
- Share at least one market trend that can drive the future creation of products and services in that field.
- Suggest one product or service that can deliver value for the anticipated trend. Define the type of product or service.
- Describe how an organization can create value for consumers using that specific trend.