What are some general guidelines to follow to tell a good data story? What story elements or structure should be used to organize the presentation?

Data summarization is usually not enough when performing analysis. Most of the time, adding context by telling a story about the data is necessary to describe the analysis to others, especially those who are not data-savvy. What are some general guidelines to follow to tell a good data story? What story elements or structure should be used to organize the presentation?