Digital marketing remains promising compared to traditional advertising because it has become the cheapest and most cost-effective tool to reach customers (Chorddigital, 2020, July 21, Top 5 Benefits of Digital Marketing in Nigeria. Online: https://chorddigital.com/top-5/). Despite these promises, digital faces structural and non-structural. Write an essay that explains the role of digital, the structural and non-structural challenges, and how they can be dealt with in any part of the world.
