What are the possible reasons for firms to merge? Would a merger between publishers Penguin Random House and Simon & Schuster be good for the consumer? Explain the reasons for your answer

[1] Explain what is meant by the product life-cycle. Discuss the product life-cycle of Red Bull, the energy drink, commenting on its current phase in the life-cycle. Illustrate your answer with an appropriate diagram of the product life cycle [500 words]. https://www.globenewswire.com/news-release/2022/09/14/2516176/0/en/Energy-Drinks-Global-Market-Report-2022.html

[2] What is understood by elasticity of supply? Discuss the economic reasons for the price increases and supply issues of the microchip. Illustrate your answer with an appropriate diagram [500 words]. Text 2https://www.theguardian.com/world/2021/may/19/chips-with-everything-how-one-taiwanese-company-drives-the-world-economy

[3] What is an oligopoly market structure? Discuss the impact of the mobile phone oligopoly market on the consumer, illustrating your answer with a diagram and explanation of the kinked demand curve [500 words].

Text 3: https://blogs.lse.ac.uk/businessreview/2021/12/08/when-oligopolies-confuse-consumers-beware-the-rise-of-confusopoly/

 

[4] What are the ways firms grow? Discuss the growth and possible expansion of the Universal Music Group. Include also a comment on the likely impact on musicians. [500 words]
Text 4: https://theconversation.com/the-music-industry-is-booming-and-can-afford-to-give-artists-a-fairer-deal-168587

[5] What are the possible reasons for firms to merge? Would a merger between publishers Penguin Random House and Simon & Schuster be good for the consumer? Explain the reasons for your answer [500 words].
Text 5: https://theconversation.com/the-us-government-is-trying-to-stop-the-merger-of-two-of-the-worlds-biggest-publishers-but-will-it-help-authors-188364