Elaboration Likelihood Model
1. Can you think of ive different words or phrases that capture the idea of
message elaboration?
2. What peripheral cues do you usually monitor when someone is trying to inlu-
ence you?
3. Petty and Cacioppo want to persuade you that their elaboration likelihood
model is a mirror of reality. Do you process their arguments for its accuracy
closer to your central route or your peripheral route? Why not the other way?
4. Students of persuasion often wonder whether high credibility or strong argu-
ments sway people more. How would ELM theorists respond to that question
