Conclusion (6 sentences at least) The writer must make sure that the important points are included, the relationships are explained, and the examples are relevant. All this and there should be an error-free, logical, coherent argument underpinning the essay so that it makes sense to the reader. Merely mentioning the concepts without explaining them and how they are connected will result in a poor grade. Once you have identified and explained the concepts, you will have another paragraph explaining the links between the concepts and examples of marketplace (real life) situations.
1) Market entry is a key piece of any international marketing course. What are the different formats for entry and what are the risk profiles of each? Explain in detail and use examples to illustrate your answer
