On-Air Evaluation Assignment
Talk Radio
Each student will be designated a radio personality in which to listen to over the course of one week. Your job is to evaluate your designated on-air personality and write a brief evaluation of this personality. You will then discuss your findings and play examples in class about your designated personality. Within the paper and presentation, please answer the following questions:
- Who is the talent? Tell us their history (previous jobs, current job). Is the host syndicated (on other stations across the nation)? Which stations?
- Describe the personality of the show: What does the personality do well (bring in examples to listen to)? What does he/she not do so well (Examples as well)? What are some examples of topics discussed? How does the personality interact with callers? Guests? Co-hosts or staff?
- What type of audience does the personality appeal to on-air? Be specific in the age group, lifestyle, occupation, etc. Do you think that the personality does a good job of reaching that target audience? Why or why not?
- After completion of this assignment, would you continue to listen to the show?
3 pages, double-spaced, and cite all sources used!