NBA Media Rights Pitch
Your assignment is to act as NBC Sports and prepare a pitch to the NBA that details why they should grant you rights to NBA broadcasts. Here are things to keep in mind:
What are the assets of NBC Universal/NBC Sports (broadcast, cable, digital/streaming, radio, etc.)
Who are the other competitors by media platform
What is your distribution reach for each property (approximate)
What can you offer that is enticing to the NBA
What are the NBA’s media platforms
What are the NBA’s assets
What are some of the newest things that you could add to your offering that didn’t exist/weren’t legal back in 2002 and 2014 (last NBA media rights negotiation)
Based upon the current media rights deal, and the rumored deal the NBA is seeking, what value would you place on your media rights package?
Here are the assignment specifics:
This should be no more than 2 pages (max)
You can use a combination of bullet points and paragraphs
