Case Study: Nike global women’s fitness
The case follows Darcy Winslow, general manager of Nike’s global women’s fitness business. Winslow had been the leader of the global women’s fitness team and was preparing to transition her responsibilities to a new executive as a reorganization took effect.
Give your analysis or perspective on the following items.
1. Prior to the Change the Game proposal for global women’s fitness, how would you describe Nike’s strategy in the women’s market? What important lessons had been learned through these efforts to help shape the Change the Game proposal?
2. Describe the new strategy for global women’s fitness proposed by the Change the Game team.
3. What were the greatest external barriers facing the team in implementing the strategy? In what ways did they manage these challenges well? What other recommendations would you make?
4. What were the greatest internal barriers that Winslow and her team faced in implementing the new strategy? What did they do that was effective? What other tactics might they have tried?
