Your boss has asked you to brainstorm growth strategies for the corning year, and has specifically asked that you evaluate the profitability of extending the frozen pizza line to include more varieties. He is wondering if there may be opportunities in the marketplace that have not yet been addressed by any currently existing product offering. He would prefer not to cannibalize your existing company brand (Brand A), and if possible, would prefer not to compete “head-to-head” with any competing brand (Brands B, C, D, or E), since the struggle to win market share by competing directly with an existing competing product is typically a very costly undertaking.
Do you see any potential growth opportunities in the perceptual map you created in Part .1 that would meet your boss’ criteria? Please describe the opportunity(ies).
Do you have enough information now to make the decision to pursue this opportunity? What other information do you need in order to assess whether this potential opportunity might be worth pursuing?
