What pressured or motivated Ducati to implement new digital technology?

1. What pressured or motivated Ducati to implement new digital
technology?
2. What costs could Ducati cut? What costs could it not cut? For
example, could Ducati cut its R&D budget? Explain your answers.
3. Why did Ducati need to improve communications with dealers?
4. Explain the capabilities and benefits of the DCS.
5. Why was it important to implement a change management
program?
6. What other factors contributed to the success of DCS? Explain
their contributions.
7. Visit the Apple iPad store at apple.com/ipad and search for
“Ducati.” Review the Ducati Communication System app. Explain
how the DCS app gives the future Ducati owner a richer experience.