Travel sawa failure to penetrate egyptian inbound travel market
The travel agency travel sawa is based in Egypt and since its foundation has established itself as a leader in Egyptian outbound market. However during covid and travel restrictions the company failed to penetrate the Egyptian national travel market which normally takes Egyptians to visit certain sites within Egypt
The company webpage can be found with a simple google search. All the numbers in terms of customers and revenue can be invented as it doesn’t really matter.
Basically the owner used to be a travel influence who then decided to open his own tour company in 2016.
Identify the business models and then set up a strategy for the future.
