1. Describe some of the ways that people are using mobile devices to shop for products and services.
2. What are some ways in which traditional brick-and-mortar retailers can use mobile technology to
enhance a customer’s in-store shopping experience?
3. List the types of mobile entertainment available to consumers.
4. List some ways that travelers and travel-related businesses are using mobile technology.
5. How are companies using QR codes to promote products and services to mobile consumers? Why are
QR codes not as popular in the United States as they are in Asia and other parts of the world?
6. Explain why the mobile gaming market represents such a lucrative market opportunity
