1. Describe how digital content and services can lead to significantly lower costs.
2. Why does channel conflict sometimes occur when companies sell their products through both traditional and online channels?
3. How has Amazon maintained its competitive edge?
4. Describe some of the ways that Ally Bank has become one of the most successful direct banks in the industry today.
5. Explain why retail banking has become one of the least trusted industries by consumers since the early 2000s.
6. List three online marketing planning recommendations.
