How you can differentiate between a price skimming and a market penetration pricing strategy. Discuss with the help of a suitable example from the local market.

Discussion Question #

1: How you can differentiate between a price skimming and a market penetration pricing strategy. Discuss with the help of a suitable example from the local market.

 

Discussion Question #

1: Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand?

 

Discussion Question #

1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.