Global valhe chain bmw motors (car)
Chose a multinational enterprise of your choice. The group presentation task is as follows:
Analyse the global value chain of the operations of your chosen MNE. Key questions/aspects to address are:
1. How does your MNE spread the activities in its value chain among countries? Use the GVC mapping of functional activities and geography in GVCs.
2. Pick two primary or secondary activities and use the configuration and coordination dimensions to assess this.
3. What is the role of suppliers and other actors in the mapping of your firm’s GVC?
4. What is the corporate governance in place? Answer by focusing on the Power structures
and Dynamics observed in your MNE and related industry (industries) it operates in.
