Implementing Technological Innovation Strategy
1. What are the advantages and disadvantages of the creative side of Google
being run as a flexible and flat “technocracy”?
2. How does Google’s culture influence the kind of employees it can attract
and retain?
3. What do you believe the challenges are in having very different structure and controls for Google’s creative side versus the other parts of the company?
4. Some analysts have argued that Google’s free-form structure and the
20 percent time to work on personal projects is possible only because
Google’s prior success has created financial slack in the company. Do you
agree with this? Would Google be able to continue this management style if
it had closer competitors?
