1. Based on previous mergers between Delta Air Lines and Northwest Airlines, and United and Continental Airlines, what best practices should Jet Blue Airways and Spirit Airlines consider for their merger? Considering the different operational strategies and company cultures,
what challenges do you anticipate the two airlines will have as they continue to integrate
their operations? Based on the research, explain in detail the operating model (ULCC, LCC,
Hybrid, or network carrier) you think would be best for the merged airline.
