Provide three examples of how Alamo Drafthouse differentiates itself from AMC Cinemas and CMX Cinebistro.

Other by Geoffrey
  1. Marketing analysts use market position maps to display visually the customers’ perceptions of a firm in relation to its competitors regarding two attributes.
    1. Prepare a market position map for Alamo Drafthouse using “Food Quality” and “Movie Selection”. Use the slide provided as your template.
    2. Add two more competitors in the same market to your map: AMC Cinemas and CMX Cinebistro.  If you’ve never visited an AMC Cinema or CMX Cinebistro, feel free to engage in the personal experience as a part of this assignment and incorporate your feedback.
    3. Provide three examples of how Alamo Drafthouse differentiates itself from AMC Cinemas and CMX Cinebistro.

 

  1. Use the Strategic Service Vision framework to describe Alamo Drafthouse in terms of target market segments, service concept, operating strategy, and service delivery system.

 

  1. Identify three service qualifiers, three winners, and three service losers for Alamo Drafthouse. Are the Alamo purchase decision criteria appropriate for the multiplex movie theatre market?  Explain your position on your answer to the previous question with three or more reasons.

 

  1. Use Porters Seven Forces Model to assess the strategic position of Alamo Drafthouse in the “entertainment industry.”

 

  1. Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for Alamo Drafthouse. Provide at least three examples for each SWOT element and explain your rationale.

 

  1. How might you leverage technology innovations from the Internet of Things(IoT) and/or Data Analytics to improve the service delivery model, customer experience and operating efficiency for Alamo Drafthouse? Please provide three recommendations and explain the benefit for each.

 

  1. If you were the CEO of Alamo Drafthouse, where would you invest for growth? Why?