Watch the short video at the following link
https://www.youtube.com/watch?v=N6UIlptvJAc
- Explain the differences among promotion, publicity, personal selling, and advertising.
- Explain the differences among promotion, publicity, personal selling, and advertising.
- Describe the advantages and disadvantages of the various advertising media.
- Identify four basic methods for preparing an advertising budget.
- Explain practical methods for stretching an entrepreneur’s advertising budget.
- Explain why pricing is both an art and a science.
- Discuss the relationship among pricing, image, competition and value.
- Describe effective pricing strategies for both new and existing products and services.
- Explain the pricing techniques used by retailers, manufacturers, and service firms.
- Describe the impact of credit on pricing.
How does an entrepreneur optimally use the Internet to advertise his/her business?
