Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
- What type of search engine technology is the company using?
- Discuss the benefits the company is gaining from using that technology.
- What sort of metrics does the company use to measure the success of the utilized search engine technology?
- What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
