1 Cutting down on range, new items and promotions is presumably going to lead to
‘everyday low prices’. Discuss the implications to the trade-off between choice and
price.
2 Procter & Gamble’s major laundry brand in the US is Tide. This is marketed in some
60 pack presentations, some of which have less than 0.1 per cent share. The proliferation of these pack presentations is considered to have been instrumental in increasing Tide’s market share from 20 to 40 per cent of the US market in recent years.Clearly, this is a major issue within P&G. What are the logistics pros and cons of sku proliferation?
3.How can collaboration be extended across the supply chain to focus on
meeting consumer demand?
