.1 Define a marketing strategy.
.2 Describe the elements of a marketing plan.
3 Analyze a marketing situation using SWOT
analyses.
4 Describe how a firm chooses which consumer
group(s) to pursue with its marketing efforts.
5 Outline the implementation of the marketing
mix as a means to increase customer value.
6 Summarize portfolio analysis and its use to
evaluate marketing performance.
7 Describe how firms grow their business.
