Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

Management by Geoffrey

Starbucks and Dunkin

  1. Perform a SWOT analysis for Starbucks and Dunkin’. Based on your analysis, in which company would you invest? Justify your answer.
  2. Which growth strategies have been pursued by Starbucks and Dunkin’ in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?
  3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?