Short Answer. Instructions Briefly identify or define any twenty from the below forty
questions. Worth a potential of three points each. Telegraphic style is acceptable here.
1. Mass Communications
2. Digital Media
3. According to class lecture, what is the difference between a newspaper and a magazine?
4. According to class lecture, what is the difference between advertising and public relations
5. Muckraking
6. Libertarian Theory of the Press
7. Helen Jewett and Rosina Townsen
8. Philo T Farnsworth
9. Jazz Journalism
10. Defamation
11. Social Responsibiity
12. Objective Reporting
13. The Importance of the First Amendment to this course.
14. List four criteria of Newspaper Excellence in a Western nation.
15. Marshall McLuhan
16. Mathew Brady
17. Areopagitica
18. James Gordon Bennett Sr.
19. Al Jolson and his relevance to this class
20. Cyberbullying
21. Stereotype
22. 1833
23. Gemeinshaft and Gesellshaft
24. Hypothesis
25. Theory of Cognitive Dissonance
26. Qualitative and Quantitative
27. Joseph McCarthy and Eugene McCarthy
28. Yellow Journalism
29. Technological Determinism
30. Edward R. Murrow
31. Two separate dates that can be argued to be the start of mass communication
32. The effects of broad media reporting of assassination and mall shootings, according to Bird
33. John Hinckley and his relevance to this course
34. James Gordon Bennett Sr.
35. Prior Restraint
36. Al Jolson
37. George Gershwin and to which period does he belong?
38. Louis Armstrong and to which period does he belong?
39. Holography
40. The Harlem Renaissance
PART III
Instructions: Answer all the following multiple choice, true-false questions. You must
indicate the numbers from which you choose. And remember, “When you get there,
there isn’t any there there.” — G. Stein Worth one point each.
1 Name the communication scholar who claimed that reading printed words has
changed the way we think.
a. Steve Jobs
b. Michael Schudson
c. George Gerbner
d. Marshall Mcluhan
2 Unsolicited e-mail advertising us known as _________.
a. Newsgroup
b. Spam
c. Junk ads
d. None of the above
3 Which is a key feature of the open-source movement?
a. Certain criteria must be met before users can access the information.
b. Information is freely available to anyone so everyone can share in the
benefits
c. Information is freely available but users are required to contribute either
monetarily or technologically.
d. None of the above
4 Books are significant because they:
a. Are easily thrown away
b. Have little to do with society at large
c. Transmit cultural heritage from one generation to the next.
d. Enforce the status quo in a society
.
5. Yellow journalism is a style of sensationalistic reporting that grew out of a late
nineteenth century newspaper war fought between Pulitzer and Hearst.
6. Four main characteristics of newspapers as a mass media form are:
a. Portable, predictable, accessible, cost effective
b. Unpredictable, inaccessible, cost effective, portable.
c. Portable, predictable, inaccessible, expensive.
d. Expensive, inaccessible, stationary, unpredictable.
7. Newspapers are significant because they:
a. Have been the gold standard for news and information, offering
comprehensive, detailed coverage about almost everything
b. Maintain links to the cultural heritage of past generations
c. Enforce a society’s beliefs, values, and ideological structures in a
comprehensive way
d. All the above
8. The significance of the John Peter Zenger trial was that it established an important
principle. What is it?
a. The press should be allowed to print lies
b. The press should be allowed to criticize government
c. The press should not be allowed freedom of expression
d. The press should be used for monetary gain, not for the greater good
9. Yellow journalism, or the practice of sensationalist reporting, grew out of a publishing
war between which two publishers?
a. Ochs and Hearst
b. Greeley and Pulitzer
c. Day and Greeley
d. Hearst and Pulitzer
10. Newspapers’ dual identity stems from a central conflict between news media’s
traditional watchdog role and what?
a. The interest of the community in maintaining the status quo
b. The business interests of the corporation that owns the newspaper, which
want newspapers to turn a profit
c. The interests of big business and government in controlling news media
messages
d. Its need to keep pace with current development in politics.
11 Nineteenth century magazines delved into a variety of topics open for public debate,
such as the Civil War and Women’s issues.
12 The term “newsmagazines” was coined in 1923 by the founders of ________Henry
Luce and Britton Hadden.
a. Newsweek
b. Time
c. McClures
d. The Nation
13 A production code developed in the 1960s implemented a system to warm
moviegoers about the content of films they were about to see. This system is called a
________system.
a. Classification
b. Restrictive
c. Blockbuster
d. Ratings
14 (T/F) Radio serves small, highly targeted audiences, which makes it an excellent
advertising medium for many kinds of specialized products and services.
15 The man credited as inventing the broadcasting network system was _______.
a. David Sarnoff
b. Guglielmo Marconi
c. William S. Paley
d. Edward R. Murrow
16 What do experts predict about the future of radio in a digital revolution?
a. Radio will decline until it is only being heard on the Web.
b. Radio will never use the digital technologists, and therefore, will be gone from
the airwaves by the mid-twenty-first century.
c. Radio is a viable, flexible medium that will continue to readjust itself to suit the
needs of its audience.
d. The proliferation of shock jocks and other distasteful programming will 37 The
first patented electronic television was developed by:
17 (T/F) The basic idea behind inverted pyramid style is that the most important
information in a story should appear first.
18 (T/F) The reporters who broke the Watergate story were Woodwork and
Silverstein.
19 (T/F) The agenda-setting theory of media can be summed up as the press’ ability
to highlight issues of importance to the public and the press in such a way as to
influence the policy-making agendas of leaders and legislators is called agenda-setting
theory.
20 A prepared handout provided to reporters in electronic form, video or on paper by
an organization to summarize the “official” version of an event or situations is a
__________.
a. Spot news b. Continuing News c. News Release d. Developing News
21 ____________media are probably the best expressions of popular culture:
a. Social News b. Public Affais c. News d. Entertainment
22 (T/F) A public relations campaign is an organized way of communicating carefully
designed messages with specific meanings to target audiences that are important to the
client.
23 The relationship between public relations and media is_______________: that is,
each depends on the other. a. Symbolic b. problematic c. entertaining d. nonexistent
24 The practice of influencing legislators to introduce or vote for measures favorable to
the interests represented is called:
a. editorializing b. lobbying c. marketing d. strategizing
25 (T/F) The political environment of the American media has two fundamental
elements; 1) A guarantee of freedon of the press is clearly embodied in the US
Constitution, and 2) that freedom is not absolute.
26 (T/F) The First Amendment to the US Constitution requires the press to be fair and
responsible.
27 Why does slander differ from libel?
b. Slander is a type of defamination that is spoken*
c. Slander is an attack on a person’s character
d. Libel damages property
e. none of the above
28. What was one great achievement of the Radio Act of 1927?
a. The Federal Radio Commission was created
b. Radio was established as a key mass communication medium
c. It organized radio stations around the country
d. none of the above
29. What are the principal duties of the FCC?
a. Allocating new broadcast radio and television stations and renewing licenses
of existing stations
b. Raising funds for small broadcasters
c. maintaining good relations with broadcasters worldwide
d. none of the above
30. (T/F) Radio, television, cinema and the Internet enjoy just as much protection as
print media.
EXTRA CREDIT
EC – 1 Cite the four musical forms that uniquely are an American contribution according
to lecture.
EC – 2 What is the name of the author of your text and where does that author teach?
EC- 3 When the New York Herald moved uptown, (midtown now) where did it go?
EC – 4 Michael Parenti says that “Audiences usually do some perceptual editing when
watching a movie or TV program, projecting their own viewpoint upon the performance.”
What communication theory does this support?
EC — 5 Who was Ruth Snyder and how and why did she die?
EC – 6 Dr. Bird spoke concerning the relationships/commonality among American
assassins. What was that relationship? And, which communications theory would
Bird’s argument support?
EC – 7 You were given the link to the journalism history major events produced at the University
of Kansas. This link was sent to you to study. It was organized by decades. Which decades?
EC – 8 When apprehended by an Oklahoma deputy sheriff, Oklahoma bomber Timothy
McVeigh was wearing a T-shirt with writing on it to commemorate another assassin. Who was
the victim and what did the shirt say?
EC – 9 According to Dr. Bird the name of Marshall McLuhen’s book that nearly all college
undergraduates where reading in the mid 1960s was Understanding Media. However, Bird
quoted from a 1951 book of McLuhan that mentions prisoners looking at the news about their
pending deaths. The First word in the book title was “Mechanical.” What was the second?____
EC – 10 Who are Leslie Gore and Helen Reddy and how are they relevant to this course?
EC – 11 Ten years ago, what kind of media were Adam Lanza, a victim of
obsessinve/compulsive disorder and Asperger syndrome,watching the week before he
shot and killed 26 people at Sandy Hook School in Newtown, CN?
EC – 12 Just before his execution, what kind of media was Ted Bundy watching that
he blamed for the reason of slaughtering dozens of women?
EC – 13 Lyrics from ShowBoat and South Pacific were played in class to Illustrate what about
Art and Social Change?
