What are the reasons for formulating and implementing an operations and supply chain strategy?

ENVIRONMENT AND SUSTAINABLE OPERATIONS

1. What are the reasons for formulating and implementing an operations and supply chain strategy?
2. Describe a possible operations mission that fits the fol
lowing business situations:
a. Ambulance service.

b. Production of hybrid automobile batteries.

c. Production of electronics products that have a short
product life cycle.
3. An operations manager was heard complaining, “The
boss never listens to me—all the boss wants from me is to avoid making waves. I rarely get any capital to
improve operations.”

a. Does the business have an operations strategy?

b. What should be done about the situation?

4. Define the following terms in your own words: opera
tions mission, order winner, order qualifier, and distinctive competence.

5. How would you determine whether a company has an
operations and supply chain strategy? What specific

questions would you ask, and what information would

you gather?

6. Evaluate a couple of local hospitals in terms of its
emphasis on the four operations objectives: cost, quality, delivery, and flexibility. Are all departments
focused on the same objectives? What are the order
winners and the order qualifiers?
7. Define some of the strategic decisions that might be
required in a grocery store’s operation and its supply chain depending on whether the strategy was emphasizing imitation or innovation.
8. Find examples of operations and supply chain strate
gies. Write a few paragraphs describing the strategies being pursued.
9. Describe an operation where higher quality will cost
more. What is your definition of quality? Why does higher quality cost more? If you use a different definition of quality, will higher quality cost less?
10. What is the distinctive competence of the following
companies?
a. Starbucks Coffee Company

b. Hewlett Packard

c. Burger King

11. Explain how a distinctive competence in operations can
be the basis for competition in the company.
12. Give two examples of a distinctive competence that can
be sustained and not easily duplicated. Explain why it is hard to copy these distinctive competencies.
13. Give an example of a global business with which you
are familiar. How has globalization affected its operations and its supply chain?
14. What are the practical consequences of a lack of strategic
linkage between the business and the operations function