What Is Your Value Proposition?
In this week’s Tio video, Austin talks about his belief in his product as a new type of savory snack meal that could appeal to busy Americans. Here he is discussing his value proposition for the customer segment he serves.
Read the definitions below for Market (Customer) Segments and Value Proposition, and think about how they apply to your new idea:
MARKET (CUSTOMER) SEGMENTS: Defines the different groups of people or organizations an enterprise aims to reach and serve.
VALUE PROPOSITION: Describes the bundle of products and services that create value for a specific Customer Segment.
Then, for your initial post, answer the questions below:
- For whom are you creating value?
- Who are your most important customers and where is the customer experiencing the product or service (in person, online)
- What value do you deliver to the customer? Which customer needs are you satisfying?
- Which one of your customer’s problems are you helping to solve?
