The Japanese restaurant Aja (http://www.aja-newbrunswick.com/ Links to an external site.) in New Brunswick has hired you to help plan an integrated communications campaign around its upcoming 10th anniversary.
The idea would be to use the anniversary (a recognizable milestone for consumers) to generate additional interest in coming to the restaurant, learning about the Japanese culture and food, and securing favorable word-of-mouth recommendations.
Develop a campaign plan following the 8-step planning process.(only the Strategy and Tactics)
min 300 words
- Strategy
What is the overarching approach to achieving your campaign objective? This is the most important component of the plan as it established how the communication efforts play out. - 5.a Tactics
What types of activities will you use to reach your objective? This is where you can get really creative! Think special events, social media campaigns, website updates, media relations. You should have at least three tactics. 5.b
For proactive PR efforts, what types of media outlets or channels will you target? Provide a brief description of each tactic, i.e. theme for an event, the topic of the press release, the content added to the website, the topics highlighted in a social media campaign.
