In this unit you will evaluate your SBU’s (GM’s Electrical Vehicle) social responsibility strategy and your SBU’s (GM’s Electrical Vehicle) consumer value strategy. Each of these marketing elements can be evaluated in-depth, but in this exercise, you will out outline your strategies as related to your SBU (GM’s Electrical Vehicle) and the market segments you have identified in Unit 3. (attached Document labeled Unit 3 Assignment)
It is important for you to justify your strategic decisions based on relevant research from credible sources. Ultimately, you will need to convince others of your strategy. These others could be marketing managers, investors, bankers, etc. Be sure you use the supplemental text Marketing: An Introduction by: M. C. Cant (link to book: https://eds.s.ebscohost.com/eds/detail/detail?vid=0&sid=fd8f1e4b-d7e6-404d-9db3-45cf0136faa9%40redis&bdata=JkF1dGhUeXBlPXNzbw%3d%3d#AN=707012&db=nlebk) and the supporting unit material in developing your strategy.
Social Responsibility
The focus for your marketing social responsivity analysis is to identify issues related to your SBU (GM’s Electrical Vehicle) and the markets you service. Your initial analysis should lead to a Code of Conduct for your SBU (GM’s Electrical Vehicle).
Marketing Social Responsibility
Identify any economic and/or legal responsibilities for your SBU:
Specify ethical responsibilities your SBU has to its customers:
Identify any sustainability issues related to your SBU: (Research sustainability concerns for your primary and secondary target markets.)
Identify and other ethical issues that could impact your SBU:
Create a short Code of Conduct for your SBU and justify this based on the considerations in Exhibit 8.5 (attached labeled Exhibit 8.5)
Make sure to only use credible sources such as peer reviews or academic journals.
Also review assignments attached labeled Units 1-6 to make sure this paper flows with the rest of them.
