Review the company’s information from its website and search for information from the Hunt Library. Respond to the following in an essay format:
- From your assessment of Southwest Airlines, identify and describe in detail at least one of Porter’s generic competitive strategies Southwest has been using.
- Assess Southwest’s opportunities and threats.
- Describe a plan for implementing at least one opportunity strategy.
- Explain two current threats that potentially could threaten Southwest’s business operations.
- Now that you’ve identified one of Porter’s competitive strategies and assessed Southwest’s opportunities and threats, describe at least one recommendation for Southwest to be more competitive in a global market.
